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 We love it, here’s why.

The Heuer Daytona is a striking watch with all the vintage 70’s charm you would want. There’s no doubt about it. The vibrant blue dial pulls you in and the lovely patinated markers and balanced dial keep you there. Displayed below the 12 o’clock hour marker are the iconic names, Daytona, named after the famous racecourse and Heuer, a watch company which already had a rich history in making reliable chronographs used in automobiles. 

Another unique feature we see on...

Introducing Kurono Tokyo Mystic Grey by Hajime Asaoko 

If you’re a seasoned watch enthusiast, or a savvy collector of things in general, you know to look in the opposite direction of where everyone else is looking. In this current climate, stainless steel sport watches are what’s in, but if you do take the time to look at the whole picture, and notice the subtle shift, Independents, and the dress watch itself, is making a comeback. With that said, the Hajime Asaoko Kurono Tokyo in Mystic Grey is...

Legendary and storied independent watchmaker Stepan Sarpaneva recently announced a line of more attainable, simplistic field watches. The SUF Helsinki brand aimed to bring Finnish design philosophy and simplicity to the masses. This all feels deeply Scandy in philosophy and aesthetics. Think of this as the Volvo XC90 of mid-level watches: dependable, modern, attractive, and unpretentious.

I have a theory which I’ve espoused once before while discussing the Kurono Tokyo pieces here. Microbrands are clamoring for attention in every corner of the market. One feels that any random combination of components from Alibaba...